BUSINESS/MARKETING
BUSINESS/MARKETING
- Coming from a business-oriented family, it was only a matter of time
that Neelofa would eventually become an entrepreneur herself. She loved
fashion and had a passion for business so she combined the two and
proceeded to set up her own label.
- Enturing into business with a small team of trusted and like-minded
individuals, Neelofa and her partners decided to revolutionize and
simplify modest fashion, to make shawls more practical and easier to
wear. After countless brainstorming sessions, trials and errors, they
came up with a design for an instant shawl and launched Naelofar Hijab
in 2014.
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